Aaron West
Marketing leader with a passion for helping small businesses compete and win through AI-enhanced marketing strategies and execution.
My Story
After 15+ years leading marketing teams at various companies, I noticed a concerning trend: small and mid-sized businesses were being left behind in the rapidly evolving marketing landscape.
These businesses faced a difficult choice - hire an expensive in-house CMO they couldn't afford, work with agencies that delivered cookie-cutter solutions, or try to navigate the complex marketing world themselves.
I founded this practice to solve that problem, leveraging my enterprise-level experience and AI expertise to help businesses in the $1M-$15M range implement sophisticated marketing strategies that drive meaningful growth.
What makes my approach unique is the combination of seasoned marketing leadership with cutting-edge AI tools that dramatically increase efficiency and effectiveness. This allows me to deliver twice the work at half the cost of traditional marketing leaders or agencies.
I deliberately limit my practice to just 7 clients per year to ensure each business receives the focused attention and customized strategies they deserve.
Professional Background
Work Experience
Fractional CMO (FCMO)
Zygur • 2010-Present
Providing CMO-level marketing leadership to select growth-stage companies ($1M-$15M). Implementing AI-enhanced marketing strategies that deliver measurable ROI improvements.
Chairman
EHS, Inc. • Dec 2010-Present
Founded and led enterprise health and safety software company. Simultaneously operate as Fractional CMO (Zygur) for select growth-stage clients, providing marketing leadership and AI-enhanced strategies.
Risk / Safety Director
AES / ACC / SEIC • Nov 2005-Nov 2010
Managed PEO & W/C Risk programs. Developed risk management strategies that significantly reduced workplace incidents and costs.
Infantry Team Leader (11B)
Florida National Guard • Dec 2000-Sep 2004
Led 4-person infantry team during deployment to Baghdad, Iraq. Member of 3/124 Infantry Division.
Infantry Squad Leader (0311)
United States Marine Corps • Aug 1996-Nov 2000
Led Marine infantry squad during deployments to Haiti, Panama, Israel, S. Korea, and Europe. 2nd Marine Division / 24th MEUSOC.
Education
Associate of Arts - AA, General Studies
Pensacola State College • 2004-2006
My Marketing Philosophy
Strategy First, Always
I believe that effective marketing starts with a clear, data-informed strategy that aligns with your business goals. Without this foundation, even the most brilliant tactics will fail to deliver sustainable results.
Technology as a Multiplier
AI and automation aren't just trendy buzzwords—they're powerful tools that can dramatically amplify your marketing capabilities. When properly applied, they allow small teams to achieve what once required entire departments.
Continuous Optimization
Marketing is never "done." The most successful campaigns are those that are continuously measured, analyzed, and refined over time. This iterative approach ensures your marketing becomes more effective with each passing month.