Fractional CMO for B2B Companies
B2B marketing requires specialized expertise that balances technical knowledge with strategic marketing. As your fractional CMO, I bring both to accelerate your sales pipeline and optimize customer acquisition.
B2B Marketing Challenges Solved
Complex Sales Cycles
B2B purchase decisions often involve multiple stakeholders and lengthy consideration phases. My approach creates a strategic marketing framework that nurtures prospects throughout extended sales cycles.
- Multi-touch attribution modeling
- Stakeholder journey mapping
- Sales enablement content strategy
Lead Quality vs. Quantity
B2B companies often struggle with generating qualified leads rather than high volumes of poorly-qualified prospects. My approach focuses on quality lead generation that delivers higher conversion rates.
- AI-enhanced lead scoring systems
- Intent-based targeting strategies
- Account-based marketing programs
Technical Marketing Expertise
B2B marketing often requires explaining complex products or services to different audience segments. I bring the ability to translate technical features into compelling benefit narratives.
- Technical content development
- Persona-specific messaging frameworks
- Feature-to-benefit transformation
B2B Fractional CMO Approach
Strategic Marketing Planning
A comprehensive B2B marketing strategy aligned with your sales goals, target accounts, and business objectives. Unlike cookie-cutter approaches, I develop custom strategies based on your specific industry, competitive landscape, and growth targets.
ICP Development
Creating detailed ideal customer profiles to guide targeting
Channel Prioritization
Identifying the most effective B2B marketing channels
Competitive Positioning
Establishing your unique value proposition in the market
Content & Thought Leadership
Strategic content development that positions your company as an authority in your industry. B2B buying decisions are heavily influenced by educational content that demonstrates expertise and builds trust.
AI-Enhanced Content Strategy
Creating high-value content at scale while maintaining quality
Industry Authority Building
Establishing your executives as industry thought leaders
Content ROI Measurement
Tracking content performance through the sales funnel
Demand Generation
Strategic lead generation and nurturing programs designed specifically for B2B sales cycles. My approach integrates marketing automation with personalized touchpoints to move prospects through your pipeline.
Account-Based Marketing
Targeted campaigns for high-value prospect accounts
Marketing Automation
Scaled nurturing programs with personalized elements
Sales & Marketing Alignment
Creating seamless handoffs between marketing and sales
Performance Measurement
Comprehensive B2B marketing analytics that go beyond vanity metrics to measure what matters: pipeline contribution, revenue influence, and customer acquisition costs.
Full-Funnel Attribution
Tracking marketing influence throughout the B2B buyer journey
KPI Dashboard Development
Creating executive-level visibility into marketing performance
Continuous Optimization
Iterative improvement based on performance data
B2B Success Stories
EHS, Inc. - Enterprise Software
B2B SaaS Company
Challenge
EHS was struggling with an inefficient marketing-to-sales handoff, resulting in lost opportunities and lengthy sales cycles. Their technical team created excellent products but struggled to communicate value effectively to prospects.
Solution
As their fractional CMO, I implemented:
- AI-enhanced lead scoring to prioritize high-intent prospects
- Persona-based content strategy with technical and business tracks
- Sales enablement program with clear handoff protocols
Results
Increase in qualified leads
Shorter sales cycle
Additional annual revenue
"Aaron helped us transform how we talk about our complex products to different stakeholders. His AI-enhanced approach to content creation and lead qualification dramatically improved our sales pipeline quality and shortened our sales cycles."
— Robert Jimenez, COO at EHS, Inc.