AI Search Optimization
The practice of optimizing a website so AI systems like ChatGPT, Claude, and Perplexity can find, understand, and recommend it to users.
KEY FACTS
- —AI search handles 186M+ queries per month across major platforms
- —91% of businesses receive zero AI search recommendations
- —AI search optimization covers crawler access, structured data, llms.txt, and MCP servers
- —Average AI visibility score across audited sites is 23/100
- —Distinct from traditional SEO — AI systems don't rank pages, they cite sources
- —Also called AEO (Answer Engine Optimization) or GEO (Generative Engine Optimization)
- —Businesses with scores above 80/100 appear in AI recommendations up to 12× more often
FREQUENTLY ASKED
What is AI search optimization?
AI search optimization is the process of making your website readable and recommendable by AI systems like ChatGPT, Claude, and Perplexity. It includes technical setup (llms.txt, structured data) and content structuring.
Is AI search optimization the same as SEO?
No. Traditional SEO targets Google's ranking algorithm. AI search optimization targets how AI language models extract, understand, and cite your business. The tactics overlap but are not identical.
How do I check my AI search optimization score?
Zygur provides a free AI visibility score at zygur.com. It audits your site for AI crawler access, llms.txt, structured data, meta tags, and MCP server in 60 seconds.
RELATED TERMS
FREE TOOL
Check your AI visibility score — free in 60 seconds.
See exactly how you score on ai search optimization and four other AI visibility factors. Average score is 23/100.
Score My Site →ZYGUR TECHNOLOGIES CORP. · AI SEARCH OPTIMIZATION KNOWLEDGE BASE · ZYGUR.COM/KB