KBTECHNICAL

JSON-LD Schema for AI

A JavaScript notation for embedding structured data in web pages — the most effective format for communicating business facts to AI search systems.

KEY FACTS

  • JSON-LD stands for JavaScript Object Notation for Linked Data
  • Embedded in <script type="application/ld+json"> tags in the HTML <head>
  • Uses Schema.org vocabulary — a shared standard understood by all major AI systems
  • The most impactful Schema types for AI: FAQPage, Organization, LocalBusiness, Product
  • AI systems extract JSON-LD before reading page copy — it's the highest-priority signal
  • Zygur's Starter plan generates JSON-LD schemas automatically for any business

FREQUENTLY ASKED

What is JSON-LD schema?

JSON-LD is a structured data format that tells AI systems specific facts about your business — your name, services, location, pricing, and FAQs — in a machine-readable format they trust over page copy.

Which JSON-LD schema types help with AI search?

FAQPage (highest impact), Organization, LocalBusiness, Product, Service, HowTo, and WebApplication. FAQPage schema is especially powerful — AI systems quote FAQ answers directly.

Do I need a developer to add JSON-LD?

Not with Zygur. The Starter plan generates your JSON-LD schemas automatically. You paste one <script> block into your <head>. No CMS plugin or developer required.

RELATED TERMS

Answer Engine Optimization (AEO)Structured Data for AIAI Visibility Score

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