Structured Data for AI
Machine-readable markup — primarily JSON-LD — embedded in web pages to help AI systems extract specific facts about a business, its services, pricing, and location.
RE: Structured Data for AI // ZYGUR KNOWLEDGE BASE
KEY FACTS
- —AI systems extract structured data before reading page content
- —JSON-LD is the preferred format for AI — more reliable than Microdata or RDFa
- —Schema types most valuable for AI: LocalBusiness, Product, FAQPage, HowTo, Organization
- —Structured data is worth 20 out of 100 points in AI visibility scoring
- —A page with correct JSON-LD gets cited 3–5× more often than the same page without it
- —Google, ChatGPT, and Perplexity all use structured data for entity extraction
FREQUENTLY ASKED
What structured data do I need for AI search?
Start with Organization schema (business name, URL, description, contact) and FAQPage schema on any page with Q&A content. Add LocalBusiness if you serve a geographic area.
What format should I use — JSON-LD, Microdata, or RDFa?
JSON-LD. It's the format recommended by Google, and AI systems like ChatGPT extract it most reliably. It's also the easiest to implement — add a <script> tag to your <head>.
How do I test my structured data?
Use Google's Rich Results Test or the free AI visibility audit at zygur.com. Zygur checks for JSON-LD as part of its 5-factor scoring.
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